What is 'list churn' and how do you mitigate it?

• A. The ongoing loss of subscribers; mitigate with re-engagement campaigns, valuable content, and clean onboarding.
• B. The growth of subscribers.
• C. The rate of email bounces.
• D. The time to segment the list.

Answer: (A)

List churn measures how fast your email list shrinks as subscribers leave or become inactive. The ongoing loss of subscribers is what this term captures. To reduce churn, focus on re-engagement campaigns that try to win back dormant readers, deliver valuable and relevant content that keeps people interested, and implement a clean onboarding process so new subscribers clearly understand what to expect and receive immediate value. These strategies help maintain engagement and reduce unnecessary unsubscribes. The other options describe different ideas: growing the list, bounce rate, or the speed of segmenting the list, none of which describe the ongoing loss of subscribers.