What is CTOR and how is it calculated?

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Multiple Choice

What is CTOR and how is it calculated?

Explanation:
CTOR stands for click-to-open rate. It tells you how engaging your email content is for people who actually opened it. The calculation uses the number of clicks divided by the number of opens, usually expressed as a percentage: CTOR = (clicks / opens) × 100. This focuses on the effectiveness of the email body after the subject line has done its job. It’s different from the click-through rate, which uses total sends (or delivered) as the denominator. Be aware that opens are tracked by a tracking pixel and can be blocked, so CTOR can be biased, but it’s still a useful gauge of content appeal among those who opened.

CTOR stands for click-to-open rate. It tells you how engaging your email content is for people who actually opened it. The calculation uses the number of clicks divided by the number of opens, usually expressed as a percentage: CTOR = (clicks / opens) × 100. This focuses on the effectiveness of the email body after the subject line has done its job. It’s different from the click-through rate, which uses total sends (or delivered) as the denominator. Be aware that opens are tracked by a tracking pixel and can be blocked, so CTOR can be biased, but it’s still a useful gauge of content appeal among those who opened.

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