What is a drip campaign and provide an example.

• A. An automated sequence of emails triggered by user actions or timing; example: a welcome series after signup.
• B. A single broadcast email sent to the entire list.
• C. A channel cross-post to social media.
• D. An automated phone call sequence.

Answer: (A)

A drip campaign is an automated sequence of emails that starts after a user action or on a set schedule, delivering targeted messages over time to guide someone toward a goal. It’s about nurturing or onboarding by spacing relevant content so the recipient receives a steady flow rather than one big message. For example, after someone signs up, you trigger a welcome series: an initial email thanking them and outlining what to expect, followed by a quick getting-started guide, then a tutorial a few days later, and later a customer story or offer. The strength lies in automation and timing, creating a guided journey that responds to behavior or a scheduled timeline.

A single broadcast email to the whole list isn’t a drip; it’s a one-off message. Cross-posting to social media isn’t an email drip campaign. An automated phone-call sequence is automation, but in a different channel, not the email drip format described here.