According to CAN-SPAM, how should opt-out requests be handled?

• A. Delay honoring opt-outs for up to 30 days.
• B. Only honor opt-outs if the user provides a reason.
• C. Ignore opt-out requests to preserve the list.
• D. Honor opt-out requests promptly and stop sending to those addresses.

Answer: (D)

Under CAN-SPAM, commercial emails must include an easy way to opt out, and once someone requests to unsubscribe, you must honor that request promptly by stopping all future mail to that address. Promptly means within the allowed window (no long delays), typically within about 10 business days, and you must not continue sending to that address after the request. You also aren’t allowed to require a reason for unsubscribing or to ignore the request. That’s why the best choice is to honor opt-out requests promptly and stop sending to those addresses.